MASTERCLASS WITH SUPER BOWL-WINNING STORYTELLER JOE HERBERT
SOUTHEASTERN INDIANA, March 29, 2026 – Genesis: Pathways to Success is accepting registrations
for an immersive Indie Filmmaking Masterclass, an 8-hour, hands-on experience designed for aspiring
filmmakers and creative individuals ages 13 and up. Open to creatives of all experience levels, the
Filmmaking Masterclass is designed to be both accessible and impactful—whether participants are just
beginning their journey or looking to refine their craft. Registration is open through April 7, 2026, with
limited spots available.
Led by Joe Herbert of Herbert Brothers Entertainment—an award-winning storyteller and co-creator of
the 2009 Doritos “Crash the Super Bowl” commercial winner—this Masterclass offers participants a rare
opportunity to learn directly from a filmmaker whose work has reached a national audience. Designed for
those looking to turn ideas into impactful visual stories, the experience walks participants through the full
indie filmmaking process, from concept to completion, blending storytelling, strategy, and real-world
application with a focus on short-form filmmaking.
Throughout the Masterclass, participants will explore writing and storytelling for short films, producing
with limited resources, building and leading a collaborative filmmaking team, and developing a strong
pre-production strategy. The experience also covers casting, directing actors and crew, and the creative
and psychological mindset required to bring a film to life. In addition, a dedicated segment will focus on
Southeastern Indiana’s 48 Hour Filmmakers Challenge, providing practical insight into how to
successfully create a compelling short film under tight time constraints—skills that translate directly to
fast-paced, real-world filmmaking environments.
“This experience is about more than learning filmmaking—it’s about stepping into the creative process
and discovering what’s possible,
” said Clarice Gordon, Executive Director of Genesis: Pathways to
Success. Gordon further stated,
“Participants won’t just hear about filmmaking—they’ll actively engage
in it.
”
The Filmmaking Masterclass will take place on Saturday, April 11, 2026, from 8:00 AM to 4:00 PM at
the Gibson Theatre, located at 107 North Main Street, Batesville, Indiana 47006. As part of the
experience, participants are also invited to attend a special pre-event gathering, Before the First Frame:The Filmmakers
’ Warm-Up, on Wednesday, April 8, 2026, from 5:30 PM to 7:00 PM at Amack’s Well
Coffeehouse, located at 103 East George Street in Batesville. This informal evening offers attendees the
opportunity to meet Joe Herbert, connect with fellow filmmakers, and enjoy a relaxed setting designed to
spark conversation, collaboration, and creativity ahead of the Masterclass.
The cost to participate in the Indie Filmmaking Masterclass is $150. To ensure access for all interested
participants, a limited number of scholarships are available on a first-come, first-served basis. Individuals
may request a scholarship through the registration link: https://forms.gle/bE4J5TGqyQjPRDzc9.
To learn more information about the Indie Filmmaking Masterclasses, please contact Genesis: Pathways
to Success by emailing info@genesisp2s.org, calling 812-933-1098, visiting
https://genesisp2s.org/masterclasses, or stopping by the office at 13 E. George Street, Suite B, Batesville,
IN, 47006.
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Genesis: Pathways to Success is an independent 501(c)(3) nonprofit organization committed to enriching
the academic, emotional, and social well-being of individuals in Southeastern Indiana. Through
innovative programs that build a collaborative and supportive ecosystem, Genesis empowers individuals
to engage in experiential learning experiences that spark imagination and inspire innovation.
With a focus on Career Development, Youth Education, and Entrepreneurship, Genesis provides hands-on
opportunities that enhance critical thinking, strengthen workforce skills, and foster an entrepreneurial
mindset. From STREAM (Science, Technology, Reading, Engineering, Arts, and Mathematics) activities
to entrepreneurial programs, Genesis equips individuals with the knowledge and tools to tackle real-world
challenges and contribute meaningfully to their communities. For more information, visit
www.genesisp2s.org
