INDIANAPOLIS – Indiana Sports Corp, Pacers Sports & Entertainment, and Russ Potts Productions Inc. announced today that Bush’s® Chili Beans will serve as the presenting sponsor of the 2025 Indy Classic, a collegiate basketball doubleheader featuring Purdue vs. Auburn and Butler vs. Northwestern on December 20 at Gainbridge Fieldhouse. Fans can expect fun and flavorful activations and Bush’s® branded integrations throughout the game day experience.
The Indy Classic is Indiana Sports Corp’s signature annual college basketball showcase, bringing premier college basketball programs and passionate fans together for a day of high-level competition in downtown Indianapolis. The event serves as a fundraiser for the organization’s non-profit mission of enhancing communities through sport.
“At Bush’s, we believe great experiences, like great chili, start with the right ingredients,” said Stephen Palacios, Senior Vice President of Marketing at Bush’s Beans. “That’s why we’re teaming up with Indiana Sports Corp for the 2025 Indy Classic, bringing bold flavor and fun to this celebrated day of college basketball with fans in Indianapolis and beyond.”
“We’re thrilled to welcome Bush’s Chili Beans as the presenting sponsor of this year’s Indy Classic,” said Patrick Talty, President Indiana Sports Corp. “Their playful spirit and national reach bring new flavor to this fast-growing basketball tradition.”
Tickets are currently on sale on Ticketmaster. Broadcast information and tip-off times will be announced at a later date. Fans interested in event updates can sign up here for Indiana Sports Corp’s college basketball ticket info emails